Stop the Presses!

Seeing a TV commercial for Verzenio the other day, I was reminded of that day I made the cover of my local newspaper after getting an architectural commission.



Oh, wait. That never happened. Because architects DON'T MAKE IT ON THE FRONT PAGE OF NEWSPAPERS! Much less above the fold – and with a photo, a smiling photo.

Sure, there are exceptions: your name is Frank Gehry; the newspaper is The Architect's Newspaper; or the design contract being awarded is the most coveted one in the entire world, and you're a young architect from a small "central community" nobody's ever heard of. In that case, this example of architectural advertising is, unlike others, spot-on.